Well, this is a long time coming. I'm proud to finally be able to formally introduce Money Match Gaming (MMG) to the Dlive community!
MMG is a video game company started by 3 friends, with a mission to help gamers and members of the gaming community cultivate a life of passion.
` our slogan : Meet, Compete, Create.`
We officially began operation in 2015 and launched our social media accounts on Instagram, Facebook, Twitter. At that time our goal was simply to start engaging with gamers, and to find our place in the online gaming community.
Trials & Tribulations of an Esports Start-up
We had no idea what would work on social media, how to stream, or how to hold an esports event of any sort. Our first task was following others in the community and engaging with their content (sound familiar). The goal of this task was to start to build actual relationships with people. Scrolling through our early meeting notes from 2015, I laugh reading about a note that asks if we had accepted an audience members request to play Heartstone, which we were considering holding events for at the time. In MMG company culture, it's a big no-no to ignore anyone in the community that is making a positive effort to reach out to us. Still, at this time, had no LLC, but the papers would soon be signed.
Holding Our First Event
Fast forward to the September of 2016 and not only did we finally have an official LLC, based in Ohio, but we were finally underway with our first scheduled tournament! We chose to go with Smash Bros. 4 Wii U, as all members owned and showed admiration for the game. On top of that, we seemed to get the most response on Instagram when we posted about either Smash Bros. or Pokemon...After lots of promotion on Facebook and Instagram we held our first $3 entry tournament, which had about 12 players. Our hopes for somehow running a 30 minute tournament were completely obliterated, but we put on a hectic, fun 3 hour show, which people were taking us for by the end of it. We only had about 8 people watching the stream at the end, but they we're 8 openly happy people that expressed a want to comeback...except for one.
There was one player, the winner of the event, who was not impressed by our inability to get things done in 30 minutes as promoted, or our idea that we should wait 3 days before sending him his payment (to confirm his payment to us via Paypal). The player threatened to tell the other Smash Bros. communities about how ill-legit we we're defame us. This truly hurt, as we had already boosted the pot of the event out of pocket to pay all players the advertised payouts. We weren't argumentative, we bent and sent to the player his winnings on the same day. Again, it hurt, especially since we'd also received our ONLY negative review on Facebook from a person that's never attended an MMG event, but didn't like a pay model which we proposed to different communities for feedback. Add it all up, and it really hurt, but we were determined.
Listening To Feedback
One month later and we were back on our feet and ready for our next event, and then our next event, we were getting the hang of it, but something didn't feel right, and we we'rent growing the way we wanted. So, the team took a nice hard look at ourselves and our tournament model, and we decided that something had to go. We had yet to turn a profit on a event, but we were certain something needed changing and so-- we got rid of the cost of entry. Starting in 2016 all MMG events would be FREE to play and offer a $20 prize to first place. At first we just wanted to test it out, but the community responded in such a positive way that we had to keep the model. The only trouble was where would the money come from?
For 3 years now, the founders of MMG have paid for Prize Pools out of pocket, contributing more than $4K in Winnings to players since our launch in 2016.
Building A Competitive Community
In 2017 we broke 500 Followers on Twitch.tv, and let me just say, it feels amazing to have so many people support your efforts in live streaming when you originally had no idea how to live stream. Our events steadily increased in viewership(30-60avg on event day) despite the game dying in lifespan, with rumors of a new game on the horizon. The sky felt like the limit for the next year, and it wasn't just because of the rumors of a new Smash Bros. 2017 was also the year that MMG discovered Steemit.com and Blockchain technology.
The Power of Blockchain
It wasn't long before our team recognized the power of Blockchain technology and our familiar friend, social media. However, at this point we had become more of a Esports Events/ Stream company more than one that just writes about Esports. Video was our strong suit. We played around with different options to make a Splash in Steemit gaming community, but our post about new games, glitches, and our own events fell mostly on deaf ears. We continued to experiment with contest, dtube, and posting Twitch.tv links in our blog articles. It seemed like the right thing to do, if you're a gamer, talk about your day...and share a link to your stream...every time you go live. Why not right? So we did that for a month or 2 and then would you believe, DLIVE was announced, and on the Steem Blockchain!
Finding Dlive (not a film title)
Finally there was a way for us to create content that we specialized in (sure, not at first, but we got there), and be rewarded for it, not based on word content structure, but on visuals, on performance, on attitude, on community and engagement, sign us up! So, we did, and we've been on Dlive ever since. To us, it didn't matter that Dlive was once on Steem and is now Lino, we trust the team and their vision, just like our Smash Bros. community trusts ours we they do things like signup for Steemit and wait three weeks for an account(we almost had it!), or Signup for the NEW Dlive after we've already had a WHOLE experience with getting gamers on Steemit throughout 2018...but we've been there for our community as much as we can be, and they've shown us their support. For that, we are so immensely grateful.
I've been going on for awhile now, so I think I'll wrap this up. Hopefully you've got a nice idea of where we've come from. Our events are currently at a $35 weekly Free to play prize pool (if you sub on twitch or follow on dlive, or retweet; new options), and we're hoping that it breaks $50 by the end of the year with the help of our 1400 Twitch.tv Followers, 5K on Instagram, 1.5K on Twitter, 500 on Facebook, and 400 on Discord! Oh -- and our 112 and counting on DLive.tv!
I feel like a bit of a broken record saying this but, it's almost 2019 and we finally got a hang of this blockchain & streaming thing, the sky is the limit!
Dlive.tv - Dlive.tv/moneymatchgaming
Twitch.tv - Twitch.tv/themoneymatchstream
Instagram - Instagram.com/themoneymatchstream
Twitter - twitter.com/moneymatchgame
Facebook - Facebook.com/moneymatchgaming
Steemit - Steemit.com/@moneymatchgaming
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